Here’s a Few Reasons You Should Start Your Blog
1. Blogging allows you as a business owner to Add Value before trying to pitch someone.
A lot of Sales reps, Business owners and Entrepreneurs try to bypass educating their clients and go straight for the sale. A lot of times this turns their potential clients off. The best way to attract the right clients is by educating and adding value. Your clients will see value in your content and know you are knowledgeable and want to do business with you. The best platform to do that is a Blog.
2. You can build an email subscription list that can turn into leads.
Usually the second step after someone has viewed your Blog is for them to subscribe to your Blog therefore signing up for your email list. This is a great way to build a database of people who follow you and when the time is right you can send them an offer or a promo for your product. The best example is department stores like Target or Walmart. When you check out they ask for your email and every now and then they send you an offer. They know to the exact dollar amount how much they’ll make off sending that email based of the size of their list.
3. You Brand yourself.
People do business with people they know, like, and trust too many times we see business owners brand their product or service first and fail. Once people like you and you brand your self they will more likely be receptive to what you have to offer. Also lets say you change products or services now you don’t have to undo your marketing because your marketing was focused you and your knowledge of the industry.
4. You own the blog site.
-I see too many horror stories of people getting locked out or suspended from their Social Networking accounts and there goes your list and leads. With a blog your own the content an don’t have to worry about a 3rd party locking you out or suspending your account and business continues as usual no matter what.
5. People feel that they know you.
-If you are consistent with your post people feel like they know you and build a trust and start to like you. Building a blog allow your audience to familiarize themselves with you and as time goes on you become an authority figure because you are constantly on their mind and providing valuable content.
I Started blogging a few years ago and rebuilt my blog several times each time learning more and knowing what works and what doesn’t. I’d like to help you avoid the mistakes feel free to connect with me for some tips…
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“Your Success is Important to me”-Tone Fernandez