What is a Landing Page?
According to Wikipedia a Landing page, sometimes known as a “lead capture page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate.
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
In the video above I demonstrate how to set up a simple landing page using Aweber. I love using Aweber because my Landing Page, Sign up forms, and various Email list are all in one program. It makes it easy for me to keep track of my automation, giveaways and to insure everything is working properly before starting a new campaign. If you are curious about the program here is a 14 day free trial so you can learn how it works.
Step 1: Create an Account or Simply sign in to your existing account
Step 2: Click on Landing Page Tab
Step 3: Click Create a Landing Page
Step 4: Choose template that fits your campaign objective
Step 5: Start customizing your Landing Page (revert to video above to tutorial)
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Anthony Fernandez 773.491.0470