How to Generate Leads Using Facebook and Instagram Polls

What is a Poll?

When you add a poll to your story on Instagram or Facebook, you can ask a question, customize the answers and let people vote for their favorite option.

How to use a Poll for Business

Polls show up on your stories both on Instagram and Facebook. While your friends are scrolling through stories they will come across your poll asking a specific question with the ability to vote on the screen. Business owners can use polls to ask specific questions to initiate a reaction from their followers. Questions pertaining their product or service. Example is

Are you in the market for “enter your product or service”?

Once your followers vote you receive the data on who voted and if they voted Yes or No.

You can then message those who voted yes directly asking if they wanted more info.

How to set up a poll

Watch this brief video demonstrating how to set up a poll on Facebook and Instagram.


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