What Is a Facebook Group?
A Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anyone can create their own Facebook Group, and you can even join up to 6,000 other Groups.
What Not To Do?
One of the biggest mistakes I see on Facebook Groups is when people join groups and immediately start spamming.
They usually spam in two ways. The first is they post links to their business page/ products or service in the group which is a red flag and can get you kicked out of a group. Most Facebook Groups have Rules and an Admin team dedicated to inforcing those rules.
The other mistake I see is when people send spam messages to every other member of the group. This will surely raise red flags and get you reported.
What’s the Best Approach?
From my past experiences both good and bad I’ve learned a few things. First, one of the best groups to join is those in which you actually share interest or that is a hobby of yours. The reason being is, you have actual dialogue and content to add to the group and discussion. When you genuinely interact in groups of your personal interest, you gain more trust.
I’ve been implementing a 4 step process in groups over the past year and it has resulted in clients, recruits, and good friends nationwide. The Process is an acronym called C.L.A.M
As a member of a group, it is important to comment on a post and reply to those who comment on your post. Providing your insight and opinions opens dialogue with group members.
Liking people’s posts is essential because, most of the time, those individuals whose post you liked will reciprocate.
After dialoge and conversation on groups, I add the individuals I connect with as personal Facebook friends.
Once they accept my friendship, I send them a welcome message thanking them and further building the relationship.
Once the individuals from the group are become my friends on Facebook, I continue to comment and like their post and when the timing is right, I usually bring up my business. Many times, it happens naturally in conversation or they’ve noticed my post regarding my business and requested more information.
The big key for this to work is consistency and being genuine. Many times, I see individuals who jump the gun and go straight for the pitch. One thing I tell people is people don’t go on Facebook to immediately buy something. They go for recommendations and opinions on things. So be very careful about doing that especially to people in groups. There is a time and place for that which I’ll mention on a further Blog.
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