How To Change The Settings On Your Facebook Profile To Get More Followers

When I first found my Followers list on Facebook it was like finding a Gold mine!
Who knew that outside of your friends list you have the ability to gain followers.
 
That means the size of your audience can go from 5,000 to 10,000
 
As I scroll through Facebook I noticed so many Entrepreneurs with their Follow Button off đŸ˜±
 
I wonder how many leads and clients they are missing from this simple Tip.
 
If you are wondering how to turn on your Follow button plus some other important Features Watch the video below!

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3 Step Social Media Marketing Strategy for Network Marketers and Home Business Owners

Content

Many Network Marketers, Home Business owners and Affiliate Marketers are taught to market their business wrong. Their up line will tell them to harass friends and family, spam their links all over, and pretty much annoy everyone in sight. These tactics just don’t work and will not help you build a sustainable business. when it comes to attracting the right audience and clients Step 1 always begins with good content. Content can come in the form of text post, Pictures, or Video post.

Types of Content

  • Value- Content that educates, enlightens, or provides insight to an audience.
  • Curiosity- Not always giving the products name away but showing results.
  • Lifestyle- Showing you as a person builds trust with your followers
  • Entertainment- Being funny, or just entertaining people to want to watch you more

CTA (Call to Action)

Every successful piece of content should have a good call to action at the end. A Call to Action or CTA for short is telling your audience to “do this” if they like to learn more or take the next step.

Example of CTA are

  • For more info click the link below
  • If you like to learn more drop a “yes” below
  • To schedule an appointment DM me
  • If you like this post feel free to share
  • For a Bonus tip DM me or drop a “more” below

HUB

Your Hub is a centralized place where all your leads live that is owned by you. The importance of you owning it is you can’t be locked our or in Social media jail not allowing you to contact your leads. Having a Data base in a centralized Hub will allow you to communicate, and provide additional offers to your leads.

For example I use a program called Aweber which is home to all my leads and various list depending on my initiatives. Even if I get locked out of my Social Media accounts I’ll still have access to communicate and provide value to my leads.

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5 Places To Find Recruits on Facebook

Why Recruit?

Recruiting is the lifeblood of many businesses. New talent brings new energy, new perspectives and can liven up any organization. The ability to recruit also has benefits for business owners one of which is called leverage. Leverage is the ability to utilize talented people to run your business so they get the experience and as a business owner you have freedom. Unfortunately many people are afraid to recruit and are afraid of rejection. Some don’t know where to start looking. The great thing is Social Media and platforms like Facebook made it a bit easier to deal with those fears.

Facebook along with several other social media platforms have become a hub for business owners to network, build brand awareness, sell products, offer client support and of course recruit talented people. I personally have found success in my Life Insurance business recruiting agents nationwide on Facebook. There are several tactics and places that I use that I’m excited to share with you.

By the way we are hosting a Webinar tonight of an Entrepreneur who Recruited over 700 people in her business using Facebook CLICK WEBINAR TO REGISTER

Where do I find Recruits?

  1. Facebook Groups– Facebook groups are a great way to find people with similar interest. In groups I comment, Like, Add and Message people who I’m able to connect with.
  2. Comment Section– When you scroll through Facebook and see a post from a friend that catches your attention head to the comments and start dialogue with others who are commenting. This is a way to find people with similar Interest.
  3. Friends List- Have you fully maximized reaching out to everyone on your friends list? You’ll be surprised as to what and who you find.
  4. Engagement– When people comment, like or share your post that’s an icebreaker to message them and create a conversation. “Hey thanks for commenting/liking/sharing my post what did you like best about it?”
  5. Add New Friends– Constantly finding and adding new friends is important. I add new friends based off various categories and reasons. Once they accept my request and message them and thank them to create dialogue.

As you can see the common trend on all the places I find recruits is I find people with common interest and I spark conversation with them. Your approach and how you chat with people is important. You don’t want to come off as sleazy or sneaky. It is important to have a method of conversation that at least starts with a “Hello or how are things?” On tonight webinar our special guest will go over the proper language to avoid coming off as sleazy or sneaky. Make sure you Register Here slots are limited.

Want to learn how to run Ads on Facebook? Here is a Full Training on Social Ads Made Easy click here

5 Ways to Increase Organic Reach on Social Media

When is comes to conversion on Social Media Reach is an important metric to track. Reach is the amount of people who see your content on Social Media. The more people who view your content means more eyeballs on your profile, videos and Images. If you have good content people will react and engage. The main purpose on social media is to get your content in front of more people and if you follow the right Attraction Marketing guidelines you’ll have people who want to learn more or follow you.

Ask Your Audience to Share

It may sound simple and easy but you’d be surprised at how many people don’t ask to share. It’s the easiest way to increase organic reach. Every time your audience shares your content it is displayed on their timeline for their audience to see. By simply having a call to action at the end of your content you open your reach by several thousand. Typically at the end of a video on social media like a Facebook live I tell my audience “If you like this video feel free to share” I usually get 2 to 5 shares by simply asking.

Current Trends

When ever there is a popular trend or topic going viral on social media I like to piggy back off it and create content of my own. Since it is a hot topic you get more views and shares. If you’re profile is public and people are searching that trend and topic on social media they may find your content. Last week I did a funny post based of the hot topic of the end of the Covid-19 Lock-down in Chicago It was shared over 3k times. Getting creative and having fun on social media will attract a lot of people to your profile.

Tag a Friend

When ever you tag someone on social media their network of friends and followers are also able to see your content. On Facebook you can Tag up to 50 people in one post. One rule of thumb is make sure you ask the person or you are mentioning them in the post. Many people get annoyed when they are constantly tagged on post that aren’t relevant to them. So make sure you ask and be creative when including them in your tag.

Invite a Guest

Bringing an expert in or interviewing someone on Social Media is a great way to expand your Reach. You can either use a third party software like Be.live to have multiple guest on Facebook Live or have a physical Interview in person. Interviews and expert panels seem to do well because the ability to tag the guest and have access to their network and interviews always get a great amount of shares. The best practice is to have a schedule where you interview and have guest from various industries and backgrounds.

Giveaways

Having a contest, raffle or sweep-stake is also a great way to increase reach. Once a month run a giveaway where you give something of value if your audience do a set of task and you randomly pick the winner. I have a contest where I give away Free books. To enter the contest all people have to do is Like my post, comment and share it. The great thing about a giveaway is that if done right it can go viral.

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How to Find Time to Create Social Media Content If You Have NO Time

The biggest obstacle many people have when it comes to growing a brand on social media is NO TIME. Either work, family or just every day task get in the way of creating quality content consistently. One of the biggest challenges people face is how do I overcome this so I can build momentum and generate leads on social media. The majority of marketers start off part-time and eventually transition to full time but if you don’t get over that hump you will never be able to make the transition. The truth is building anything will take time especially on social media so instead of giving into the excuse of “NO TIME’ you have to overcome it. In this article I’ll give you 3 Tips to help you create content on social media with limited or no time.

Solutions

  1. Time Audit– Writing out your schedule on paper and taking an in depth look at how you’re spending your time hour by hour will show possible areas of opportunity. When I first audited my schedule I realized there was dead time and non productive task I can either remove or scale down. Some of those things were watching TV, scrolling through Facebook, Watching YouTube Videos etc… As I stared to analyze my schedule I found several hours a week of time that can be repurposed. I also found areas where I can make sacrifices like a half hour of sleep in the morning and evening, using my lunch breaks and not watching my favorite shows. When people say they don’t have time many times I find that it is false they don’t have a time issue they have a time management issue.
  2. Outsource– Though many marketers are against outsourcing because of lack of authenticity if you are desperate and absolutely have no time you can find an agency or person that can create content for you. With the boom in third party apps, virtual assistance it’s easy to search the web and find companies that will create content for you. Understand that it will cost money and you still have to create time to communicate and give the person or company guidance on what you want on your social media channel.
  3. Create Bulk Content– This is a tactic many marketers use it’s simply picking a day of the month typically a off day, blocking off your whole day and taking several hours to create content. If executed properly you can create a whole months worth of content and automate the posting with a program like Hootsuite.

As mentioned in a previous post having a content calendar will be very helpful in executing any social media strategy. Below I’ll add the link to get my free content calendar.


Here is a Free Copy of our basic Social Media Content Calendar Click Here

Why You Need a Social Media Content Calendar?

If you’re going to take your social media marketing serious having a content calendar is essential. Just like professional athletes treat their training you need to keep the same professionalism when it comes to growing your brand and generating leads using social media. The truth is many social media marketers wing it, they post when they feel like it and only post when it’s convenient. Just like everything else in life if you treat it like a hobby you’ll get hobby results but if you treat it like a business you’ll get business results.

Here are 4 Benefits of Using a Content Calendar:

  1. Consistency– The one major element of momentum on social media is consistency your audience and the social media algorithm love when you’re consistent. It will pay off big!
  2. Organized– Having a Calendar will help you become more organized with answering when, what, and how you’ll be posting content on social media. The end result will be better content from no longer winging it.
  3. Reports/Tracking- Having a visual representation of your past social media post will allow you to track results and build reports based off trends that you see. You will have a guide to make course corrective action and see what’s working for you.
  4. Less Anxiety-Let’s be honest waking up everyday not knowing what you’re going to post can create unnecessary stress and anxiety. You know you have things to do you just don’t know where to start or how to execute. Having a calendar can help with that stress.

Overwhelmed

Many people who search for content calendars are usually overwhelmed by the many options. Some are very complicated and hard to understand and others involve using excel spreadsheets. I created a very basic social media content calendar that consist of 3 basic components.

  1. An area to enter 3 post per day
  2. A section for leads and people who reply to your call to action
  3. A Follow up tab to track follow ups from previous Social media post

The reason I consider it a basic content calendar is because I recommend it for those who are focusing on building one social media channel and who are looking to post a maximum 3 timer per day. It’s a great way to keep track of your activity and scale from there. If you want a Free copy Click Here

Here is a Free Copy of our basic Social Media Content Calendar Click Here

What is Content Curation and How Can You use it on Social Media

What is Content Curation?

Social media content curation is basically filtering through all the good content across the internet and sharing the best news, articles, videos and infographics on your social platforms. Content curation is a great way to fill in content gaps on your social media content calendar. Finding articles and info pertaining to your industry, product or service is a great way to become a resource and hub for your audience. Instead of them having to scroll through the web looking for info they can revert to your channel. Having a balanced social media strategy consist of having your own content to share but a small percentage can also come from outside sources. Finding articles that back ideas or opinions that you have are also a great way to build credibility.

3 Tips for Content Curation

  1. Focus on Audience Interest. Use surveys and polls to discover what your audience likes
  2. Look for most relevant thought provoking content.
  3. Publish and share high quality content to uphold your brand and image.

Content Curation Tools (Buzzsumo)

I currently use a great tool to find high quality content on the web with a tool called Buzzsumo.

Buzzsumo allows you to perform a search and find the content with the highest engagement based on a word or phrase you choose. You can even filter the search by Article, How-to-article, Video, Infographic, list, what , why.

Once you perform a search you’ll be able to find content with the highest engagement on the web. Specific engagement types are broken down Facebook engagement, Twitter shares, Pinterest, Reddit Engagements, Number of links, and evergreen score (more engagement after 30 days of initial post).

Based off the list you can select what content fit your needs and use the share button to distribute the content across various social media channels.

Adding content curation is a great way to remain relevant with your audience while creating your own content. Having a social media content schedule is a great way to plan ahead when you’ll use this method to post content on your social media channels.

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4 Metrics to Monitor to improve your Social Media Marketing

Know Your Numbers

In business tracking your numbers leads to results and growth. The same concept applies to Social Media. Understanding Key metrics can help you adjust when your content is off course or double down when the content seems to be working. Many successful social media marketers became successful through trail and error. Testing content checking their numbers and reevaluating until they found the right way.

What You Should Be Tracking?

  1. Engagement measures the public shares, likes and comments for an online business’ social media efforts. Engagement has historically been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.
  2. Impressions measure the total number of times users saw your post or story. 
  3. Reach is a media analytics metric that refers to the number of users who have come across a particular content on a social platform 
  4. ROI (Return on Investment) measures the gain or loss generated on an investment relative to the amount of money or time invested.

Resources and Tools

One tool that can be used to track Analytics on social media is Facebook Insights. Facebook Insights has graphs charts and historical data tracking various metrics such as page likes, engagement, impressions, reach, followers, video views etc. Tools like Facebook Insight make it easy to look at your performance to better plan a good marketing strategy. Facebook Insights only works with a Business page on Facebook but here is a simple trick I use to track data on my personal page.

Step 1: Post all content you want tracked to your business page.

Step 2: Share post on your personal page

Step 3: Insights and Data will appear for both Business and Personal

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